Shaw and Partners

Our Work With Shaw and Partners

ASKI Live Media, a leading video production company, collaborated with Shaw and Partners and Manly Warringah Sea Eagles, to highlight the Shaw and Partners’ partnerships with high profile sporting organisations.

The brief was to highlight the new sponsorship of the Erebus Motorsport team using the V8 Supercar of Will Brown, as well as acknowledging the existing sponsorships of Shaw and Partners. The V8 supercar was made available for this shoot for a two-hour period. We also included the 18ft Skiff race team, the Shaw and Partners’ ocean ski team and the Manly Warringah Sea Eagles’ players. We chose the Narrabeen Sports Academy centre as the ideal location for the shoot. We arranged the current Manly players Tom and Jake Trbojevic, Jason Saab, and Lachlan Croker to participate in the shoot as well as past players from Manly. We shot interviews with the Founders of Shaw and Partners as well as interviewing driver, Will Brown. We did this using the Sony FS7 and a drone. We managed to get all the vision we needed, plus more, within the 2-hour timeframe. We were able to create 6 productions, each with its unique vision and we turned this around in 48 hours. We received great praise and gratitude for the fast turnaround, and the quality of the productions by the Founder of Shaw and Partners and the CEO of Manly Warringah Sea Eagles.

Client Requirements

Shaw and Partners had specific requirements for their social media video posts, including:

Using the Manly Warringah Sea Eagles’ players and a suitable location.
Maintaining the branding with professional video productions for social media.
Creating engaging video content that resonates with the target audience.
Optimising the video content for various social media platforms, including Facebook, LinkedIn, YouTube video and their websites.

Planning and Pre-production

ASKI Live Media collaborated with the stakeholders and Shaw and Partners to understand goals, target audience, and key messaging. The planning phase involved:

Understanding Shaw and Partners' brand guidelines and studying existing video content.
Identifying the key messages and value propositions to be conveyed through the social media video posts.
Crafting a creative concept that effectively communicates Shaw and Partners' brand identity and offerings.
Compiling the production plan, video shoot schedules, equipment requirements, and post-production timelines.

Production

ASKI Live Media managed all aspects of the video production, ensuring the quality of the content aligned with Shaw and Partners' branding image.
Delegated the production crew, including videographers, directors, and lighting technicians.
Conducted the video shoots at our recommended location being the Narrabeen Sports Academy playing fields.
Capturing 4k footage that showcases Shaw and Partners’ sponsorship of Erebus Motorsport team.
Using FS7 camera, drone, and a Canon 5D mark III for still images.

Post-production

ASKI Live Media's post-production creative team edited and colour-graded the footage, creating compelling social media video posts.
Selected the relevant shots for each message delivered in the production.
Incorporated graphics, animations, and text overlays to enhance the video content's engagement with the audience.
Added background music and sound effects to create the right mood and tone of the production.
Optimised the videos for different social media platforms.

Delivery and Results

ASKI Live Media delivered the final social media video posts to Shaw and Partners, meeting all project requirements and exceeding expectations.
The video posts effectively showcased Shaw and Partners' sponsorship commitment and professionalism.
The videos received positive feedback from Shaw and Partners' internal team and external stakeholders, highlighting the visual appeal and ability that our video productions were able to convey key messages
The videos generated strong engagement on social media platforms, including high view counts, likes, shares, and comments.

Conclusion

ASKI Live Media’s collaboration with Shaw and Partners resulted in a successful social media video production project. Through careful planning, creative execution, and creative post-production, ASKI Live Media delivered engaging video content that effectively conveyed Shaw and Partners’ brand identity, sponsorship commitments, and value given to communities. The social media video posts helped Shaw and Partners enhance their online presence, reaching a wider audience, and engaging their target market effectively.